An Open Letter: Starbucks and the ‘War on Christmas’

I’ll admit it: my first mistake was reading an article on Breitbart. I saw the headline and they got me, I fell for the clickbait.

“WAR ON CHRISTMAS: STARBUCKS RED CUPS ARE EMBLEMATIC OF THE CHRISTIAN CULTURE CLEANSING OF THE WEST”

For the record, I didn’t click on the article because I believed in any way that the headline would reflect truth nor did I continue to read the article thinking that I would have my opinion changed in any way. I dove in head first knowing that I was reading grade A bullcrap. I clicked and read because I am a person that tries (and sometimes fails) to follow the tenets and teachings of Christ and because, like Buddy the Elf:

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The article tries to disseminate the idea that because Starbucks’ annual red cups, which are meant to acknowledge and celebrate the holidays, aren’t festive enough; Starbucks is perpetuating, even advancing, the “War on Christmas”. Let’s just forget that Starbucks is an individual corporation free to market itself any way it pleases. Let’s forget that they don’t even have to make their cups red in the first place. Let’s overlook that they have a coffee roast that comes out every single year appropriately named, “Christmas Blend” or that they sell an Advent Calendar. Let’s ignore the idea that they are trying to be open minded and market to a wide demographic of people who prefer to celebrate other holidays this time of year or who choose not to celebrate any holidays at all. This is clearly a calculated attack on Christmas, and by association, Christianity itself.

The article itself is relentless. It’s unnecessarily critical of Starbucks products and the people who patronize the business. The author of the article openly mocks the baristas for misspelling an uncommon name in the Western world in an article demonizing the Eastern world (the part of the world in which Christ was born). He accuses Starbucks of “subliminally, (telling it’s customers) that this time of year is no longer about Christmas.” My favorite part is when he states “It’s a ‘holiday season'” with “holiday season” in quotes. Why is this my favorite part?

BECAUSE IT IS A HOLIDAY SEASON

Some Christians have this idea that December is exclusively our month and it’s been that way since (sarcasm alert) Jesus himself came over on the Mayflower and planted the first American flag straight into Plymouth Rock to commemorate the day of his birth (December 25) before founding Fox News to ensure Christmas would always have a righteous defender.

Forget that there is no evidence to suggest that Jesus Christ was ever actually born on December 25, there is simply no room for other holidays. There is no room to observe a holiday like Hanukkah with origins based long before the actual birth of Christ. I can’t believe that anyone would ever want to acknowledge a holiday that Jesus Christ himself celebrated in scripture.

I guess if we can’t call it a holiday season, there is no room for Kwanzaa which is cultural and doesn’t even conflict in ideology with Christmas. Forget Bodhi Day or Ramadan.

We can’t celebrate other holidays like the Feast of Saint Nicholas which is a Christian holiday on December 6. Don’t mention Thanksgiving, New Year’s Eve, or New Years Day which are completely secular in nature but recognized by Christians around the world.

Here’s the thing: tolerating someone’s ability to believe something different from you doesn’t mean you’re accepting their belief, it just means you’re not being a jerk about it.

Ask anyone, I’m a Christmas nut. I’m that annoying guy who starts listening to Christmas music in October and has a Christmas countdown on his phone so he always knows exactly how far away the most wonderful time of the year is. I tell people “Merry Christmas” every chance I get starting with the day after Thanksgiving. Sometimes they say it back, sometimes they say “Happy Holidays”, sometimes I’ll get a response related to another specific holiday, and sometimes they say nothing back at all. The response makes no difference to me. The intent is what matters. My intent is to spread a little cheer while acknowledging that my thoughts, my beliefs and I are not the only things existing on this planet, Christmas is not the only holiday in December, and Starbucks red cups are not a subliminal nor purposeful attack on anyone. If you think otherwise, you’re just kidding yourself.

Merry Christmas and Happy Holidays!

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2 thoughts on “An Open Letter: Starbucks and the ‘War on Christmas’

  1. Well done, as usual. I have always loved the way you live your faith, rather than just talk about it. There are times I imagine our Lord face palming fit to beat the band. I can’t wish you happy Christmas just yet, as we stand on opposite sides of that fence, but as always I respect your viewpoint. And I condone your listening to Christmas music in October as part of your job. So what if you see it as a perk; I say go for it! (I, of course, will wait with great eagerness for the first Sunday in Advent. Tell me, brother, do you continue to listen to Christmas music throughout the 12 Days? It’s even allowed in some parts to Candlemas!). Happy all Holidays!

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